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Marketing an art nude photo calendar?

Question: Marketing an art nude photo calendar?

(Posted by: holacarinados on 2008-02-28 10:30:30)

Before you think no one would pose for a nude charity calendar, I am nearly finished shooting one with 12 professional or semi- professional female models, . I'm focusing on completing project with final proofs by 7/ 2008. What steps should I go through- - here's my idea: 1, Find charity or 501(c)3 organization willing to accept part of profits 2.find foundation/ investors/ small businesses willing to pay costs of putting together final proof and printer costs 3. find printer and print calendars while 4. launching advertising/ marketing campaign. The quality of the work is professional. Part of profits will go to organization providing funds to low- income women who need money for college tuition. Last resort is I'll pay for it myself. Thanks


Answers:

Posted by: signman_03743 on 2008-02-28, 10:41:31

Your FIRST step is to find a company that will PRINT your photos as a calendar. I rep for many calendar and printer companies and 99% of them state in their sales info that they 'reserve the right to refuse to print' any photos they deem offensive. So if you want to find investors/ small businesses...what you really mean is ADVERTISERS...you need to know the COST of the printing before you can 'sell' the ads (get investors). THEN you need to figure out how much of the 'selling price' is paying for the printing, etc.-how much is going to be YOUR profit (or to cover your cost of hiring models, etc.) unless you are donating all that out of your own pocket. THEN you have to figure how are the calendars being sold-is someone else going to want a percentage (markup) so THEY will make a profit? And lastly...is there ENOUGH margin to convince a non-profit that they can 'sponsor' your calendar and make a good profit? You will be dead in the water if any non-profit sees or thinks of what you are doing as a thinly veiled attempt to sell 'nudey' pictures-and word spreads fast through these groups. I have done 75% of my graphic business over 25 years with non-profit groups-and not ONE of them would even consider even 'racey' pinup girl calendars as a fundraiser. Then you wonder about the groups doing 'naked gardeners of East Bumpkinville' selling out 10,000 with photos of the local uglies! Hypocritical, isn't it! But, I'm in this for a living...so that's my input for you!

  

Posted by: Mere_Mortal on 2008-02-28, 11:07:46

More people than you realize love to pose nude. I knew you would have no problem finding models. Sign me up. I can't help you with the all that legal stuff but I would be happy to buy one!

  

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